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New Sir Hotels to be built in Berlin and Lisbon

The hotel management company Sircle Collection is expanding its portfolio with two new hotels in Berlin and Lisbon.

12 November 2021

The creative hotel management company Sircle Collection recently announced the opening of two new hotels in Berlin and Lisbon within the next two years. The Amsterdam-based company is thus expanding its portfolio in Europe's most inspiring cities to a total of 15 hotels. In addition, there are restaurants, bars, spas, art studios, concept stores and the private member club The Sircle.


Sir Frankie: The biggest Sir Hotel yet

On the occasion of its 10th anniversary, the company recently announced two new openings in Berlin and Lisbon as part of the Sir Hotel brand. The Sir Frankie in Berlin will be the largest Sir Hotel to date and will offer its guests a restaurant, an outdoor pool, an approximately 250 square metre spa area with a fitness room, a co-working area as well as conference and event rooms. The renowned Berlin designer Werner Aisslinger is responsible for the design of the Sir Frankie.

Berlin architect and designer Werner Aisslinger created the designs for the new Sir Frankie. © Sircle Collection

Private Member Club concept on the rise

The private member club concept "The Sircle" is also to be presented as part of the hotel's opening. The first club opened in Barcelona in June 2021 and is the company's innovative response to the pandemic. Clubs will open in other locations such as Amsterdam and Vienna in 2022. Hotel guests and locals can make the most of the diverse space to work, relax or network. The club provides exclusive access to cultural events and offers numerous benefits for members.

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Design Hotel in Bairro Alto

The Sir Hotel in Lisbon, whose name is not yet known, is designed by the renowned Spanish architect and designer Lazaro Rosa-Violan and is located in the Bairro Alto district. In this hotel, too, guests will have access to a restaurant, a bar and a lounge in addition to the modern and spacious rooms. A special highlight: the rooms with their own garden area.

© Sircle Collection

Liran Wizman, founder of Sircle Collection, said of the company, "The main objective of our hotels is to bring people together in stunningly beautiful spaces and create unforgettable memories. As we celebrate our 10th anniversary, we are confident about the future of the hotel industry, venturing into new regions and taking on our biggest projects yet."

"The new Sir Hotels are perfect additions and we are excited to bring our concept to life in locations like Lisbon. Lisbon, a vibrant city with extensive history, fascinating culture and great culinary offerings. Opening in Berlin is also an exciting step for us, as we have been running a Sir Hotel there for many years and feel deeply connected to the city."

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About the Sircle Collection

The Sircle Collection, which was founded in 2011, includes three different hotel brands, which convince mainly through their love of design and lifestyle: Sir Hotels, Max Brown and Park Centraal Hotels. The first Sir Hotel was the Sir Albert in the former diamond factory in Amsterdam's trendy De Pijp district. Today there are six Sir Hotels in Amsterdam, Berlin, Ibiza, Hamburg and Barcelona. They all reflect the ethos of their surroundings through elements such as art, literature and cuisine, combining contemporary design with extraordinary details. In this way, the hotels not only offer inspiring spaces, but also reflect their respective locations with impressive flair. Sir Hotels invites its guests to experience the creative hustle and bustle of the city in a very special way.

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