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Romantik Hotels reposition themselves and expand their offer

Thomas Edelkamp presents changes

5 March 2020

Vienna, 4.3.2020 In an atmospheric ambience and accompanied by excellent dishes by Toni Mörwald, CEO Thomas Edelkamp speaks. He proudly presents the new brand identity and the brand new luxury label "Pearls by Romantik" to selected guests at the Kochamt in Palais Ferstel.

Romantik goes new ways and expands its offer. From now on, they position themselves not only with Romantik Hotels and Romantik Restaurants, but also with Romantik Chalets, Romantik Lodges and Romantik Townhouses. In addition, the new luxury label "Pearls by Romantik" has been launched. With this, Romantik not only responds to the diverse possibilities of travel, but also inspires its guests with the newly designed communication strategy "explore Romantik" to discover the extraordinary places of the entire group.

"Pearls by Romantik" starts with seven luxury hotels and presents besides the Krone von Lech and the Romantik Hotel Turm 5 more unique houses in Austria, Germany and Italy. The "Romantik Chalets" have been joined by the Tement winegrowing family with their chalet village Winzarei with 25 houses. Not only this winegrower family, but many other members of the Romantik Group are not only hoteliers, but live and embody hosts so honestly and with heart that one can understand why the Romantik members are so unique.

Romantik offers its members and guests a wide range of services. In addition to a new customer loyalty program, a partnership with Miles & More, options for digital table reservations and much more fill the brand with life. In 2022, Romantik will celebrate its 50th anniversary and one can be curious to see what else Romantik will make a name for itself with in the coming years. Currently, all courses are set for qualitative growth, says Thomas Edelkamp.

Picture credit: Romantik Hotels & Restaurants AG

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