Artful elegance is the hallmark of the BVLGARI brand. Not only its jewelry but also the hotels and resorts are among the finest in the world. Just in time for the Chinese New Year on January 27, 2025, which falls under the sign of the snake, BVLGARI Hotels & Resorts is unveiling its new Serpenti Suites in Shanghai and Beijing. These are just the beginning, with more Serpenti Suites planned for additional destinations in the future.

BVLGARI Hotel Shanghai
108 Shanxi North Road, Shan Hai Guan Qu, Qin Huang Dao Shi, China, 066206
+86 21 3319 6188 - bulgarihotels.com
Doubles from € 670

Immersive world of the snake

You don’t need to be a fan of the brand to recognize Serpenti. Since 1948, this snake motif has been one of the most iconic designs in the world of jewelry. It’s not just a symbol of elegance; the snake also represents transformation and rebirth. This perfectly aligns with the essence of the brand. While honoring traditions and reflecting on a long history, BVLGARI remains open to the future. On the contrary, the brand embraces innovations with its own unique twist.

© Bvlgari Hotels & Resorts

Translated into the Serpenti Suites at the Bvlgari Hotels, this means the snake motif is reflected in many artfully designed details throughout the suites, such as on the cushions. Most locations also feature luxurious curtains by Rubelli, with exceptions in Beijing and Bali. Exquisite cashmere throws and vintage advertising campaigns add an extra layer of uniqueness to the spaces. To celebrate the launch, the two Bvlgari Hotels in Beijing and Shanghai are offering VR headsets that bring the brand to life.

Unique experience

Each Bvlgari Hotel & Resort will soon offer a single Serpenti Suite—exclusively one per property. This concept aims to provide discerning travelers with a truly unique experience. While the suites are available year-round, from January 27 to February 5, 2025, guests can enjoy additional culinary highlights to mark the occasion.

© Bvlgari Hotels & Resorts

For several weeks, guests will find the Serpenti Cocktail on the menu, embodying the spirit of the snake with a carefully curated blend of exotic spirits. A decadent treat awaits in the form of Serpenti chocolate, inspired by the iconic motif and crafted by the world-renowned chocolatier Gianluca Fusto. The Serpenti Afternoon Tea offers a selection of unique delicacies for guests to savor. Exclusively at the Chinese properties, there’s also the Serpenti Chinese Rice Pudding. This traditional dish is elevated with a special twist by two-Michelin-starred Chef Bao Li Xuan.

BVLGARI Hotel Shanghai
108 Shanxi North Road, Shan Hai Guan Qu, Qin Huang Dao Shi, China, 066206
+86 21 3319 6188 - bulgarihotels.com
Doubles from € 670