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© Anna Hunko / Unsplash

4 City Trips for Fashion Lovers, from Vintage to Couture

It doesn't always have to be Paris, Milan, London or New York - these 4 cities make the hearts of fashion lovers beat faster.

12 February 2022

The days are slowly getting longer again, and although spring is still a bit of a wait, fashion designers around the world are already presenting their creations for the 2022 summer season. But it doesn't always have to be Paris, Milan, London or New York for a shopping trip. Other metropolises also have an exciting range of local and international fashion to stock up your closet for the coming season.


The Danish capital has long been known for timeless minimalism and clever design. In recent years, however, the dreamy port city has established itself as one of the most important emerging fashion capitals in the world. The looks annually presented at Copenhagen Fashion Week are anything but monotonous and always provide a breath of fresh air in the European fashion world. If you're looking for exciting new pieces that are, above all, wearable, Copenhagen is the place to be. The designs from labels like Stine Goya, Day Birger et Mikkelsen and Ganni offer the perfect outfits to be seen walking along Nyhavn and visiting Christiansborg Palace. Vintage lovers should pay a visit to Time's Up Vintage . Don't miss the chance to find rare archival goods from labels like Dior, Gucci and Yves Saint Laurent.

The Danish capital offers idyllic scenery as well as exciting fashion © Nick Karvounis/Unsplash

Where to stay

Hotel Sanders
Tordenskjoldsgade 15, 1055 Copenhagen, Denmark
Tel: +45 46 40 00 40
Price: from €309,-/night

A charming boutique hotel with retro charm, ideal for a city vacation. Not far from the center and close to the harbor, it's perfect for exploring the city on foot. The in-house restaurant specializes in international dishes and serves seasonal delicacies. The award-winning TATA Bar serves excellent cocktails.

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That Italy is a center for fashion and design is nothing new. For a long time, however, the iconic capital was overshadowed by Milan and Florence in terms of fashion. That has since changed. While Milan and Florence are dominated by the big labels, Rome has become an up-and-coming place for up-and-coming talent, where young designers have the chance to live it up and showcase their offbeat creations. Young labels like Casa Preti, Francesca Cottone and Alberto Audenino are already setting the tone for tomorrow on Rome's streets and continuously setting new trends. The absolute fashion hotspot is and remains the Piazza di Spagna, world famous for the Spanish Steps - and the adjacent alleys, such as Via Condotti and Via Borgognona, where all the big names of the fashion world are represented. In addition to countless shopping opportunities, Rome offers just as many opportunities to wear extravagant fashion. The eternal city is the perfect place to unpack the most extravagant outfits and make a stunning entrance even on a weekday.

The eternal city offers endless inspiration for fashion lovers © Jorgen Hendriksen/Unsplash & Gabriella Clare Marino/Unsplash

Where to stay

The Hoxton
Largo Benedetto Marcello, 220, 00198 Rome, Italy
Tel: +39 06 9450 2700
Price: from €149,-/night

The newest hotel of the stylish Hoxton Group brings international cool to the historic city. The eclectic decor is both luxurious and cozy, with enough space to relax after a long day. The most beautiful parks and exciting museums are just a few minutes away. The best gelato in Rome is right outside the door.

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In the epicenter of Asian fashion, fashionistas play entirely in their own league. In Tokyo, fashion is not only worn, but lived like nowhere else. Thus, the city is the perfect destination for those who are experimental, daring, and above all, boundless when it comes to their style. And what better way to explore a vibrant city like this than to go on an extensive shopping spree? No matter what look you prefer, every style can be found in Tokyo. From luxurious flagship stores of the most famous designers in Ginza, to the exciting mix of couture and youth fashion in Harajuku, to the history-rich market district of Nihonbashi, everyone gets their money's worth. Also local young designers, like Akikoaoki, Yohei Ono and Yuki Hashimoto are worth a visit.

The vibrant capital of Japan is one of the most innovative fashion capitals in the world © Charles Postiaux/Unsplash

Where to stay

Mandarin Oriental
2-1-1, Nihonbashimuromachi, Chuo City, Tokyo 103-8328, Japan
Tel: +81 3 3270 8800
Price: from €220,-/night

Located right in the center of Nihonbashi, this hotel offers breathtaking views, three fantastic Michelin-starred restaurants, and luxurious interiors in every corner. A few of the city's best shopping hotspots are just a few minutes' walk away. What more could you ask for?

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Vienna may no longer be the fashion capital it was a hundred years ago, but the city is becoming increasingly known for its own unique style: timeless and artful. Influenced by artists and young fashion designers, as well as high-quality Austrian craftsmanship, the look of Vienna's fashionistas is a mix of dark avant-garde, cool street style and colorful vintage pieces. Young local brands like Published Bywhich is causing a sensation internationally with its futuristic accessories, and Kids of the Diaspora, which unite a shared identity with their fashion, prove that the city has taken an exciting direction in terms of fashion. In addition, there are vintage stores like Wolfmich to find rare and well-preserved designer pieces in the trendy 6th district. In the center of Vienna, the Golden Quarter is still the first port of call for luxurious addresses like Louis Vuitton, Gucci and Saint Laurent, but also local haute couture designers like Juergen Christian Hoerl and Maurizio Giambra are known for their elegant gowns and cause astonishment every year during the ball season.

The Graben in the center of Vienna is a popular shopping area for both high street and high fashion © Victor Malyushev/Unsplash & Antonio Secerovic/Unsplash

Where to stay

The Josefine
Esterházygasse 33, 1060 Vienna
Tel: +43 1 58870
Price: from €150,-/night

One of the city's newest boutique hotels brings Parisian flair to Vienna. Centrally located in the 6th district, it is immediately adjacent to Mariahilfer Strasse, a popular shopping street. Reminiscent of 1920s Paris, the design is playful and sophisticated. In addition to a trendy bar, there is an in-house phonotheque with over 3000 records.

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