© Seminole Hard Rock Hotel & Casino Hollywood

New, unique Hard Rock Hotel concept

A guitar as a hotel.

20 June 2019

A guitar as a hotel concept

The legendary guitar hotel tower under construction at the Seminole Hard Rock Hotel & Casino in Florida, set to open in fall 2019, will soon become one of the most recognizable hotel landmarks. The Seminole Hard Rock Hollywood complex is getting another 638 luxurious guest rooms and suites. - And it's all in a building shaped like a guitar. Guests will find elegant, modern spaces for the perfect stay, as well as memorable amenities for all interests. The hotel offers 24-hour room service and a professional concierge service that leaves nothing to be desired.

A unique piece of hotel project

The engineering masterpiece was designed to feature elements of a guitar and brightly lit strings, as well as floor-to-ceiling glass panels. The architectural marvel, which was planned by architect Klai Juba Wald from Las Vegas and implemented together with the Hard Rock Hotel Company, is a world first. In total, the project is worth around 1.5 billion US dollars. Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming revealed details about the new "guitar hotel" at a press event at New York's Hard Rock Cafe: "The Hard Rock brand is stronger today than ever before," Allen explained, adding that the brand represents "more than food, drink and a place to stay."

Features and additional offers in the new hotel complex

The lavishly designed property features a daytime swimming pool that, according to CEO Jim Allen, "rivals any pool party in Vegas." For families and nature lovers, the landscaped lake features paddle boats and a so-called "lazy river." The hotel expansion means a special experience for all: comedy theatre, 3,000 slot machines and 228 gaming tables. In addition, spacious villas with personal butler service offer guests ulitmatic luxury. For all guests who like to be pampered, the "Rock Spa" is just the thing. In addition to numerous sauna and steam bath opportunities, the "Rock Spa" also offers individual treatments such as massages. Men can look forward to a barber shop and ladies to a full-service beauty salon. 

But not only party and relax is announced in the guitar hotel. For culinary lovers there are various restaurants with a rich offer:

Council Oak Steaks & Seafood 

As the name suggests, this restaurant serves the finest Dry Aged Beef varieties and fresh seafood. A large selection of open wines rounds off the culinary variety on offer. After your meal you can end the evening in a separate lounge with live music.


Kuro stands for luxurious, refined Japanese cuisine. The restaurant is located right inside the Guitar Hotel. The concept of this restaurant is to combine authentic Japanese specialties with local products. To accompany your meal, the bartender recommends a cocktail perfectly matched to Japanese cuisine. 

The Bol

Here, Vietnamese and Chinese cuisine is combined in an inviting ambience for lunch and dinner. The interior is coordinated with the pleasant and relaxed ambience of the restaurant "The Bol". 

Constant Grind 

For all roast lovers, Constant Grind offers coffee specialties of all kinds: espresso, mocha, iced latte, accompanied by croissant, tartes, muffins and delicious sandwiches, as well as salads. - Also available to go!

Beach Club Bar & Grill

Directly next to the pool, built into a rock niche, is the Beach Club Bar & Grill. Here, guests can enjoy tasty barbecue dishes and small snacks in keeping with the pool ambience. Depending on your wishes, you can order and feast directly at the bar or around the pool. 

Hard Rock Café Hollywood

The traditional, world-famous Hard Rock Café also finds its home here in Florida. With the completion of the Guitar Hotel, the menu of the Hard Rock Café is also expanded and the interior gets a fresh breeze. 

Center Bar

The Center Bar is located in the heart of the casino. The Center Bar opens its doors to guests 7 days a week.  

L Bar

This bar is a fine, cozy cocktail bar that focuses on fresh ingredients, seasonal products and homemade syrups. The menu surprises with both traditional and innovative creations. 

Plum Lounge 

Plum Lounge is available for VIP casino guests, offering personal table service with the finest drops from around the world, cocktails and refined cuisine. Enjoy yourself either directly at the bar or in a cozy corner of the lounge.

Hard Rock Guitar Hotel for your next business trip

Business travellers have the option of booking conference rooms and larger function rooms for business events at the Guitar Hotel. The large ballroom can be divided into eight sections and thus individually adapted to all plans. Meetings with a view of the unique grounds become a true hard rock experience. 

Fancy a varied offer and still want to travel in 2019?

You can get more information here.

Which airports are optimal for travelling from Europe?

I highly recommend Fort Lauderdale-Hollywood International Airport (FLL), it is only 6.8 miles from the resort, making for a short 15 minute drive to the resort. Miami International Airport (MIA) is a 45 minute drive away at approximately 26 miles.


Picture Credits: Seminole Hard Rock Hotel & Casino Hollywood

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