Is This the Most Exclusive Store Opening in Vienna This Year?
An exclusive design concept and a spectacular, spacious sales area on four floors: the new Louis Vuitton store has opened in a historic building in Vienna.
March 25, 2023
If you go shopping here, you can look forward to a very special experience. The Louis Vuitton brand has set up a shop in the middle of Vienna's city center, in a historic building dating back to 1899. And the store could hardly be more spectacular.
Overall artistic concept
The entire portfolio of the luxury label is housed on four spacious floors. In addition to accessories, fashion and co., the retail spaces shine with finely selected furniture and artworks that match Peter Marino's design concept. The floors are connected with an almost artistically sculptural, shiny silver staircase. It is the focal point and eye-catcher of the new boutique and an absolute contrast to the classic facade of the building, which is decorated with reliefs.
While the first floor is dedicated to women's wear and contains leather goods, watches, perfume and jewelry, men will find what they are looking for in the lower ground level. On the second floor is the White Box, the perfect place for exhibitions. Currently, one can admire a selection of Objets Nomades there. Very Important Clients can indulge in an undisturbed shopping experience on the top floor in the VIC Salons and enjoy a breathtaking view of the city. Discretion is a top priority here.
Best downtown location
Since 2021, the representative, partly listed building in a prime inner-city location in Vienna had been vacant. It had once been designed by Max Kröpf, Oskar Laske and Viktor Fiala and was most recently the site of a restaurant. For a long time it was unclear who would move in next. Now the secret has been revealed. Since the beginning of March, it has already been possible to shop in the new Louis Vuitton store and shoppers could enjoy the fashionable variety. The boutique is one of the largest in Europe and joins a whole squad of luxury stores.
Louis Vuitton Store Vienna
Graben 20, 1010 Vienna
Reading tip: Also worth checking out: the Louis Vuitton pop-up store on Lake Como