Mory-Sacko_Louis-Vuitton 215(c) Kenny Germé
© Kenny Germé

These 9 Fashion Brands are Shaking up the Hotel Industry

Be a guest at Louis Vuitton and Co.

May 18, 2023

Louis Vuitton

Restaurant Sugalabov

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The traditional French house has been one of the fixed stars in the fashion night sky for almost 170 years. Since 2022, the label has also been getting involved in gastronomy: a successful pop-up restaurant in cooperation with star chef Mory Sacko in Saint-Tropez was the talk of the town at the end of the summer, at LE CAFE V and the restaurant SUGALABO V (pictured) by Chef Yosuke Suga, guests are served creative and delicious meals and drinks at the Osaka flagship store. The next coup? A luxury hotel in Paris' main - quartier. Trademark: the house's iconic monogram adorns coffees, chocolates and more.


Missoni Resort Club

© oneonlyreethirah-missoni

For 70 years, the Italian label has been known for its colorful geometric patterns and elegant knitwear. Missoni captured the essence of the Italian Riviera with its Resort Club - a collaboration with the beach resort Le Carillon in Portofino. Club number two followed the previous year, at One&Only Reethi Rah (pictured) in the Maldives. Trademark: geometric patterns, stripes and zigzags in shades of blue and green adorn the beach furniture, and the hotel's pop-up store sells matching fashion.

Read more: First Missoni Beach Club in the Maldives


Lungarno Collection

© Portrait Milano

After Bottega Veneta, Ferragamo is the next heritage brand to experience a much-praised revival under new creative direction. But the fashion industry isn't the only place celebrating the family's legacy: the Lungarno Collection has created a series of masterful hotels, including the new Portrait brand. In Florence, Rome and Milan (pictured), guests are transported into the world of Italian hospitality and excellence. Trademark: like Ferragamo's fashion, the hotels feature elegant design with a timeless appeal.


Armani Hotels

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For almost five decades, the label of Giorgio Armani has stood for dignified elegance. The approach of clean lines and understated luxury has also been maintained at the Hotels, which are currently setting new standards in Milan and Dubai; another property in Saudi Arabia is in the planning stages. Celebrity regulars include Kim Kardashian, who values the hotels for their discretion and privacy. Trademark: where it says Armani, Armani is part of it-every element has been personally curated by Giorgio and reflects his harmonious taste.


Bulgari Hotels

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Since 1884, the Rome-based house has been a global institution for jewelry, fragrances and leather accessories. Acting legends such as Elizabeth Taylor, Ingrid Bergman and Gina Lollobrigida have loved the eye-catching jewels; to this day, the house's artwork enhances the ensembles of stars on the red carpet. Naturally, given these high standards, the mission to become the world's leading luxury hotel brand is understandable - and indeed, the Bulgari hotels are in an absolute class of their own. From the décor to the food and beverage to the spa, each of the locations (there are to be twelve by 2026) is a shining example of opulence. Trademark: everywhere you look, you can see the dazzling aesthetics of a property that has made a name for itself in jewels.

Christian Louboutin

Vermelho Hotel

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At least since Carrie Bradshaw uttered the words Hello, Lover! when she saw a pair of the designer's shoes in a shop window in the hit series Sex and the City, the Frenchman with his iconic red soles has been the darling of womankind. Now the shoemaker has turned his vision into a hotel as well: the Vermelho in Melides, Portugal, opens this spring and promises to be a unique gem in a peaceful setting. Trademark: the signature red of Louboutin soles is to be found everywhere. There are nuanced shades of red from the window frames to embroidery on the pillows.


Gucci Osteria da Massimo Bottura

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Few houses have reinvented themselves so often - a mix of colors and textures, paired with the GG monogram, has made the brand a sensation of late again. Part of the Gucci myth is also the maximalist lifestyle that lands on plates by way of Gucci Osteria da Massimo Bottura through the works of its namesake celebrity chef. Guests in Florence, Beverly Hills, Tokyo and Seoul experience the taste of dolce vita at the opulent restaurants. Trademark: the house's iconography is everywhere, including floral patterns on plates and bamboo chairs reminiscent of the classic bamboo-handled bag.


Suite Christian Dior 

© Bruce Buck

No other designer has shaped the fashion world of the 20th century like Christian Dior, whose New Look defined the post-war aesthetic. Since time immemorial, the French maison has stood for elegance and couture at the highest level. This demand for quality and style consciousness also carries over to the Suite Christian Dior in the Hôtel Barrière Le Majestic in Cannes: with all its luxury, the 420-square-meter suite is the epitome of the French art de vivre. Trademark: inspired by the world-famous boutique on Avenue Montaigne in Paris, the suite is resplendent in fine décor, with pictures of famous gowns adorning the walls.

Philip Treacy

G Hotel

© Mauritius Images

His name may not be familiar to everyone, but real fashion lovers are well acquainted with the exquisite creations of the Irish milliner. Famous heads like Sarah Jessica Parker, Oprah Winfrey and Madonna love Treacy's designs, not to mention the British royalty. At the g Hotel in Galway, Ireland, the modiste is responsible as design director - here he has created an aesthetic that is truly unique. Trademark: similar to his hats, the design also deviates from the norm here. Numerous sculptures and light installations are reminiscent of Treacy's hat models.

This article appeared in the Falstaff TRAVEL issue Spring 2023.

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